Samsung BEATb (M3510) BEATs (M3200)

Samsung has announced its newest series of music phones, Samsung BEATb (model: M3510) and Samsung BEATs (model: M3200), thus starting the company’s music phone line, "The BEAT Edition". These new handsets come in the form of a bar and a slider design respectively.

Geesung Choi, President of Samsung’s Telecommunication Business, said the music phone market is one of the fastest growing areas in the mobile industry and still has potential to further grow. "Samsung hopes to set our own music mobile identity with the latest BEAT edition," said Choi, adding that Samsung plans to continuously strengthen its music phone line.

Digital Natural Sound engine, also known as DNSe, which is inherited from Samsung's own audio technology, provides more natural sound effects and helps..

reproduce a genuine 3D sound and deep bass resonance.

Samsung BEATb and Samsung BEATs offer a variety of music dedicated features. 'Auto EQ' function automatically turns the equalizer into the best setting according to the genre and type of the music users listen to. By recording and sending a tune to Shazam server, users can easily track down and even purchase the song, through participating ioperators’ music stores, just like Sony Ericsson’s TrackId.

BEATb - M3510

Samsung BEATb and Samsung BEATs come with 'Motion Play' feature, which enables users to control their music with a few simple motions. For instance, users can play or pause music simply by tapping their phone. By flipping the phone, the music is muted and the phone is automatically set on etiquette mode. Moreover, by simple shaking the phone, users can play the next song or previous song.

Besides the Motion Play feature, Samsung BEATb and Samsung BEATs also feature physical music control keys on the outside. Users can immediately play, stop, pause, fast forward or rewind music using these control keys even when working on other tasks such as sending text messages and playing mobile games. Samsung BEATb and Samsung BEATs are available in unique and vivid accent colors.

BEATs - M3200

The BEATs (model: M3200) is a slider type music phone with a sleek MP3 player-alike design. Besides all the music dedicated features, Samsung BEATs is equipped with an amplifier by B&O ICEpower as well as a stereo speaker to provide even-better sound quality to users.

Samsung BEATb, the first to be launched from The BEAT Edition will be available in September. Samsung BEATs will soon follow in October.